Type & Layout: How Typography and Design Can Get Your Message Across-Or Get in the Way

Wheildon, Colin

ISBN 10: 0962489158 / ISBN 13: 9780962489150

Published by Strathmoor Pr, 1995

About this Item

Seller Inventory # 0962489158-3-35007893

Bibliographic Details

• Title: Type & Layout: How Typography and Design Can Get Your Message Across-Or Get in the Way
• Publisher: Strathmoor Pr
• Publication Date: 1995
• Language: English
• ISBN 10: 0962489158
• ISBN 13: 9780962489150
• Binding: paperback
• Condition: Good
• Weight: 17 ounces

About this title

Synopsis

"A surprising and useful book full of information and indispensable to anyone involved in communicating ideas through typographic means".--Milton Glaser, president, Milton Glaser, Inc". TYPE & LAYOUT should be required reading before students are allowed to touch a computer".--Dennis G. Martin, Ph.D., Professor of Communications, Brigham Young University.

Reviews

The proliferation of desktop publishing has reawakened interest in the presentational aspects of printed communication; that is, in what writing looks like. When picking a fonts package, the image-conscious self-expresser would do well to consult Wheildon on the ins and outs of typography and graphic design; indeed, for those in advertising, his book will serve as a layout primer. In measured, detailed language, and drawing on nine years of research, Wheildon discusses page layout, typefaces, reader behavior, and more. Further, given subject matter that lends itself to insightful illustration, he accompanies the text with graphics that enhance and underscore his points at every turn. His writing seems a bit technical, even dry, at first, but detailed and crisp exposition combine with apt illustration to impart as much depth about the technical aspects of presenting printed communication as many readers may want. Mike Tribby