Type in Motion: Innovations in Digital Graphics

A comprehensive survey of typography for opening credits of television programmes and films, promotional films, television commercials, television idents, computer-generated animation, videos, student typographic projects, computer screen savers, CD-ROMs, interactive promotional material and the Internet. The authors explore every facet of creativity, from single designers to corporate design firms, from art-work to Web pages. Internationally-recognized studios are shown alongside radical and experimental student work.

Type in Motion: Innovations in Digital Graphics is a high-energy, brilliantly colored coffee-table book--and a serious exploration of the latest trends in type design in commercial and fine art as well.

The book is an intensely visual guide to the variety of type designs in today's media. It examines movies such as Prospero's Books and The Pillow Book, where beautiful calligraphy plays a large role, and movies such as Mission Impossible and Good Will Hunting, where the titles are produced with careful attention to typography. The writers also explore type design in commercials and documentaries. A variety of pieces they present were originally delivered on CD-ROM, Web site, video, book, or other medium--there's even a sculptural toy--and include interactive press kits, experimental design showcases, digital opera, interactive calendars, and scientific research on type.

Throughout, captions explain the design, interface, and animation of each project, and pictures illuminate the nature of each. If you're a serious artist who enjoys manipulating type in ever more creative ways, this book will serve as an inspiration for your own work. And even if you simply dabble in art and appreciate the lovely ways in which typography and script can deliver a message, Type in Motion will be a source of great reading and viewing pleasure for you. --Kathleen Caster