A Type Primer

Kane, John

ISBN 10: 013099071X / ISBN 13: 9780130990716

Published by Pearson (edition 1), 2002

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 013099071X-11-1

Bibliographic Details

• Title: A Type Primer
• Publisher: Pearson (edition 1)
• Publication Date: 2002
• Language: English
• ISBN 10: 013099071X
• ISBN 13: 9780130990716
• Binding: Paperback
• Edition: 1.
• Condition: Very Good

About this title

Synopsis

Practical and hands-on in approach, this book/exercise manual speaks clearly to beginning graphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially in terms of the "junk" often generated unenlightened by computer users). Filled with examples, exercises, and background information--and designed itself to reflect good typographic design--it guides readers systematically to the point where they can not only understand but demonstrate basic principles of typography, and thereby strengthen their own typographic instincts. Basics. Development. Letters. Words and Phrases. Text. Simple Organization. Grid Systems. For beginning graphic designers and others interested in learning the effective use of type.

About the Author

John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.