Typographic Directions: Advertising Directions 4: (Trends in Visual Advertising)

Gottschall, Edward M. (editor)

Published by Art Directions Book Co., 1964

Condition: Very Good Hardcover

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From Diatrope Books, Berkeley, CA, U.S.A.

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Proof copy of the book with signoff initials. Internal text appears unmarked. Some edge wear, particularly around the head and tail of spine. The book includes articles from a number of authors and traces the developement of advertising typography from the Bauhaus period to the early 1960's. Typography is seen through the lens of a number of fields (advertising, direct mail, promotion, editorial, book publishing,etc). Contributors include Freeman Craw, Hal Zamboni, Mahlon Cline, Edward Gottschall, Aaron Burns, Klaus Schmidt, Robert Pliskin, Bob Jones and others. Indices. Advertisements. 278p. Seller Inventory # 20184

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Bibliographic Details

Title: Typographic Directions: Advertising ...

Publisher: Art Directions Book Co.

Publication Date: 1964

Binding: Hardcover

Condition: Very Good

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