The Typography Of Advertisements That Pay; How To Choose And Combine Thype Faces, Engravings And All The Other Mechanical Elements Of Modern Advertisement Construction

282 Pages; 15 Chapters; Pages Tight; Moderate Page Wear; Heavy Stock Paper; Page Edges Slightly Foxed; No Markings On Pages; End Pages Show Some Foxing And Smudges. String Binding; Faded Maroon Hard Covers With Lettering On Front Cover And Spine. Moderate Shelf Wear; Sections Along Front Right Area Show Discoloration Areas. Many Illustrations Of Current Advertisements. Chapter Headings Include: The Kinds Of Advertisements; Classification Of Type Faces; Putting The Advertisement Together; Making The Message Quick And Sure; Pictures And Engravings; Combining Pictures And Type Faces; Borders; The Field Of Hand Lettering; White Space And Margins; Striking Effects; Adding Life To Package Display, Conclusion, Etc. Rare Vintage Copy.