This book is the legacy of Emil Ruder, one of the originator of Swiss Style, famous throughout the world for the use of asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. His holistic approach is still recognized as fundamental for graphic designers and typographers all over the world. This volume represents a critical reflection on his teaching and practice and a life- time of accumulated knowledge. Beyond that, it is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through. Today, more than forty years after this book was first published, it is still widely used and referenced.

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Bibliographic Details

Title: Typography
Publisher: Niggli Verlag, CH
Publication Date: 2009
Language: German
ISBN 10: 3721200438
ISBN 13: 9783721200430
Binding: Hardback
Edition: 4th Edition
Condition: New
Weight: 1460 grams

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Synopsis

This book is the legacy of Emil Ruder, one of the originator of Swiss Style, famous throughout the world for the use of asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. His holistic approach is still recognized as fundamental for graphic designers and typographers all over the world. The voume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through. Today, fifty years after this book was first published, it is still widely used and referenced.

Language Notes

Text: German, English, French

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