THE ULTIMATE GUIDE TO SMART SHOPPING

‘ Eat a banana before you go shopping!’ No, that’ s not a diet advice, but a tip for SMART Shopping! A whole host of such SMART shopping ideas is what this book is all about. Contrary to what we wouldike to believe, shopping is not a rational orogical activity. There are various facets of human subconscious which influence a person’ s choice, especially with regard to shopping. In the majority of instances, the person is unaware of all these aspects and thus is unable to control their shopping.The Ultimate Guide to SMART Shopping details all these facets and provides clear, actionable steps to help develop SMART Shopping habits. The book covers various facets of shopping such as: Why should you always check when you see an unbelievable offer? Whether should you take your children along to shop or not? How to get good service?. It will help you shop smartly, prudently and actually save your money! Read the book and start SMART Shopping today.

Circa 1995, the early days of retail in India, V. Rajesh had the interesting challenge of getting women shoppers to accept supermarkets! Since then, his keen understanding of shopper-behaviour has enabled him to devise market-entry strategies as a CXO for many retail giants. The author is now active in the knowledge space and is engaged in sharing his extensive expertise in retail, shopper-marketing and communication through consulting assignments, training programmes and his writing. Rajesh is also a sought-after speaker and has addressed diverse audiences that range from students to senior corporate professionals on a variety of topics. As a prolific writer, he has written several hundred articles and case studies for leading publications. Rajesh is also the author of the bestseller Break Free: Unlock the Powerful Communicator in You published by Rupa Publications in 2015.