UNCERTAINTY OF COMMUNICATION? INTERPRETING GLOBAL SOCIAL MEDIA COMMUNICATION IN A WAY OF PHILOSOPHY OF SCIENCE

This paper attempts to jump out of the original interpretation framework of social science and to explain new communication phenomena in a novel way of philosophy of science. The paper believes that the development of the communication revolution, especially the recent information technology revolution, not only makes human being step into an advanced information society but also fundamentally changes the traditional communication methods. So, when traditional communication science is insufficient to interpret novel media phenomena, using the philosophy of science to explain these new communication phenomena is not only feasible but also necessary. This paper thinks that the so-called philosophy of science is the product of "transforming science knowledge into wisdom", including not only the concept and methodology of natural science, but also the humanistic understanding of modern science.

Dong Chao is an associate professor at the Communication University of China, Nanning. He earned his Ph.D. from the Communication University of China. He also serves as a middle-youth academic leader in the QingLan Project in Jiangsu Province.