UNKNOWN

In a world drowning in data, stories are your lifeline to rising above the noise, forging meaningful connections, and driving purposeful change.

Your expertise runs deep. Your mission matters. But in today's noisy world, even the most powerful ideas need a story to take root. Whether you're energizing teams, building customer loyalty, or strengthening communities, Lisa Gerber reveals how purposeful storytelling transforms expertise into influence that moves people to action.

Drawing from two decades of experience helping leaders and teams drive change, Lisa reveals how to:

• Use storytelling to make your message matter
• Craft stories that are real, relatable, and riveting
• Build a diverse story library to influence any situation

The Power of Story isn't just another guide on how to tell stories-it's your roadmap to becoming a more influential communicator. Whether growing your career, leading a team, or engaging a community, this book will help you uncover the stories that make you unforgettable.

Your most powerful story is waiting to be told.

Lisa Gerber is a story strategist who empowers purpose-driven leaders to create lasting change through the art of strategic storytelling. Her training, facilitation, and mentoring programs have helped organizations across conservation, wilderness education, animal welfare, and health and wellness sectors transform their messaging, elevate their positioning, and inspire action in their communities.She is the author of From So What? To So Funded: How Nonprofits Use Story to Create Impact and Change the World and hosts the Breaking Trail podcast, featuring conversations with trailblazers who forge their own paths and rewrite the rules of success.When not helping leaders unlock their storytelling potential, Lisa can be found skiing, trail running, or mountain biking in the mountains of Idaho with her husband and dogs-where she does her best creative work.