Finalist in Business Book of the Year 2025.
Transform Your Great Ideas into Lasting Impact.
Your success hinges on your ability to breathe life into your great ideas and capture the hearts and minds of the people who hear them. But too many promising ideas take too long to get off the ground or just die a lonely death because they get swallowed up in the hustle and bustle of today’s busy and noisy world. What’s missing is the communication strength and structure to help those ideas develop, grow, adapt and thrive.
The DNA of Engagement® is the solution.
Created by leadership communication experts David Pullan and Sarah Jane McKechnie from The Story Spotters, this practical guide combines the science and art of story to help you influence the change you need to see. It’s a proven framework that makes ideas sustainable, adaptable, and unforgettable.
What You’ll Gain from The DNA of Engagement®:
- Master the Foundations of Trust: Ensure your ideas rise above the trust deficit and connect authentically with your audience.
- Harness the Secrets of Narrative Structure: Stand out in the sea of noise using the DNA Framework, designed to gain and retain your listener’s attention.
- Build Messages That Stick: Go from DNA 1.0 to 3.0 using a three-step method for creating compelling spoken content.
- Learn Business Storytelling Made Simple: Develop vibrant, memorable, and repeatable stories with straightforward, actionable guidance.
- Combine Logic and Emotion: Win both minds and hearts with the two elements that turn information into inspiration.
- Foster Collaboration and Innovation: Apply story co-creation techniques that drive engagement, spark innovation, and nurture a collaborative culture.
Packed into 166 pages of real-world examples, actionable insights and engaging exercises, The DNA of Engagement® gives you a toolbox that you can apply immediately and use everywhere from global boardrooms and client pitches to family mealtimes.
Bonus Resource: The Rehearsal Notes Workbook
When you buy your copy, you’ll receive access to a free 53-page workbook filled with:
① Space to reflect and apply key concepts to your own challenges.
② Video links for visual guidance on implementing strategies.
③ Additional tips to bring your ideas to life “in the wild.”
Make Your Ideas Unstoppable
Whether you're leading a global organization, managing a team, influencing clients, or even guiding your family through a shared decision, The DNA of Engagement® is your personal mentor for turning communication into your superpower.
If you’re ready to save your great ideas from the threat of extinction and help them survive and thrive in the communication jungle, The DNA of Engagement® is ready for you.
