Based on author Alan Shields's experience of almost twenty-five years of building products and businesses around the world, The Startup Handbook: A Founder's Guide to Building a Business details the critical knowledge that founders need before they embark upon the startup journey and breaks down the challenges that they'll face as they build their business.

The Startup Handbook speaks to the practicalities of tackling the challenges faced by entrepreneurs and focuses on the key principles that will help anyone successfully establish a thriving business. The Startup Handbook is a must-read book for anyone thinking about starting their own company or currently building a business.

About the Author

Alan Shields is an internationally experienced entrepreneur with a twenty-five-year track record of building and scaling successful businesses in data analytics, business intelligence, and market research. Alan co-founded RFI Global in 2006 and grew it from two people into a global data analytics and insights company with offices in the United States, Canada, the United Kingdom, Singapore, and Australia, providing strategic insights to the world's largest financial services and technology firms. With a strong foundation in maths and physics, Alan brings a data-driven approach to entrepreneurship. He is passionate about sharing his expertise and is dedicated to helping aspiring founders navigate the challenges of building a successful business. As a sought-after mentor and speaker, Alan provides invaluable guidance to startups and executive teams.

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