Building a brand is a purpose-driven process that blends the best of brand and performance marketing. It requires alignment between your vision and customers’ wants and needs. In Building a Brand That Scales, branding expert Jed G. Morley goes beyond theoretical concepts and shares proven principles and practical examples to help you design and execute an effective brand strategy that clarifies who you are, what you do, and why it matters. When you know who you are as a company, you can clearly and consistently communicate your value to your customers and accelerate profitable growth.

With Building a Brand That Scales, you will learn to

• define a brand strategy that creates your desired perception with the right words, images, and experiences;

• express your brand in a clear, concise, and consistent way for each of your audiences;

• align your teams to follow your visual, verbal, and experiential guidelines;

• accelerate your growth through clear communication of your value at each stage of the funnel.

As founder and CEO of Backstory Branding, Jed draws upon years of experience creating brand breakthroughs and expertly demonstrates the power of building a brand that clarifies your purpose, articulates your value, and codifies your culture.

About the Author

JED G. MORLEY is the founder and CEO of Backstory Branding, a consultancy dedicated to helping businesses build brands that live up to their promise through consulting, coaching, and courses. With over two decades of experience, Jed has led brand breakthroughs for category leaders such as BambooHR, Lucidchart, Consensus, Grow, and Vasion. The Backstory Brand Wheel(R) Framework has empowered organizations across industries to clarify their purpose, articulate their value, and codify their culture.

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