Nonfiction Book Awards Silver Winner
#1 AMAZON BEST SELLER
Build a brand that scales to accelerate growth and maximize value
Building a brand is a purpose-driven process that blends the best of brand and performance marketing. It requires alignment between your vision and customers’ wants and needs. In Building a Brand That Scales, branding expert Jed G. Morley goes beyond theoretical concepts and shares proven principles and practical examples to help you design and execute an effective brand strategy that clarifies who you are, what you do, and why it matters. When you know who you are as a company, you can clearly and consistently communicate your value to your customers and accelerate profitable growth.
With Building a Brand That Scales, you will learn to
• define a brand strategy that creates your desired perception with the right words, images, and experiences;
• express your brand in a clear, concise, and consistent way for each of your audiences;
• align your teams to follow your visual, verbal, and experiential guidelines;
• accelerate your growth through clear communication of your value at each stage of the funnel.
As founder and CEO of Backstory Branding, Jed draws upon years of experience creating brand breakthroughs and expertly demonstrates the power of building a brand that clarifies your purpose, articulates your value, and codifies your culture.
Jed G. Morley is the founder and CEO of Backstory Branding, a brand strategy and messaging consultancy committed to building brands that live up to their promise. Jed has worked with dozens of companies in helping them get their stories straight so they can scale. He thrives on working with leaders and teams to clarify their purpose, articulate their value, and codify their culture. Jed has a BA in design from Brigham Young University and an MS in Integrated Marketing Communications from Northwestern University. Outside of work, Jed enjoys supporting the performing arts with his wife, Angie; spending time with family; riding his bike; and doing Swedish genealogy.
