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Do you get what you seek within a conversation, every time you have one?

Author Competitive Intelligence expert Ellen Naylor is a 40-year veteran at conducting in-depth conversations that get the information her clients seek. She will reveal how to:

Capture the information you seek during any conversation.

Learn how to gain a human’s trust in less than 30 seconds.
If you are frustrated with the shallow answers you get on the Internet, social media or from AI. If you want to learn how to find out what you don’t know. And if you want to understand and use techniques and strategies when talking to any human to open up in a conversation, Loosen Their Lips will be your ultimate guide to capture information when speaking to a human.

You will learn how to turn small talk into Big Talk when speaking with humans.
You will get grounded and get attuned immediately to anyone you are interviewing or speaking to in person or on screen.
You will acquire the essential conversation process with humans and how it works.
You will add elicitation techniques to open anyone up even more!

Ellen has well and truly nailed it! As practiced by one of the very best practitioners in the competitive intelligence field, she has not only used the full panoply of tools combined with elicitation techniques, she has done even better by chronicling them all in one easy-to-read, yet less easily applied set of challenges for YOU to get better at getting the information you need! Read this, get to work and succeed!
-John A. Nolan, III author of Confidential: Uncover Your Competitors’ Top Business Secrets Legally and Quickly-and Protect Your Own

True masters don't need to promote themselves. Ellen Naylor is one of those rare few. I’m incredibly fortunate to call her a friend and mentor. Her book is a timely reminder—especially in our post-COVID world—of the lost art of real human connection and the power of genuine conversation. Elicitation isn’t just a skill; it’s a practice we need to revive, and Ellen shows us how.
-Jay Nakagawa, Former Chairman, SCIP (Strategic Consortium of Intelligence Professionals)

With over three decades in the Competitive Intelligence (CI) field, I consider Loosen Their Lips a masterclass in the art and science of communication and elicitation. Naylor astutely reminds us that nothing can replace the power of genuine human-to-human interaction. Naylor’s research and real-world case studies illustrate the value of the “human factor” in successful elicitation. Loosen Their Lips delivers practical wisdom and strategic guidance to elevate your skills and mindset.
-Laurie Young, former Vice-Chairman, SCIP (Strategic Consortium of Intelligence Professionals)

Ellen Naylor’s latest masterpiece is a natural successor to John Nolan’s Confidential. Its conversational and instructive style brings teaching points to life through her project experience and insights and third-party comments. Key concepts include Nolan’s Elicitation Conversational Hourglass, Elicitation Simplified, the 5Ps, and DiSC. Each chapter ends with a summary and actionable challenges. Ideal to understand human interactions better and for curious minds desiring richer, more human contact in our screen-based world.
-Andrew Beurschgens, Market and Customer Insight Leader

Some of the simplest concepts...like listening with intent...can and often do offer the most powerful insights. These are lessons you’ve learned because you are always paying attention and in the moment. Full of these nuggets of wisdom, it will be of value to all who seek deep human insights for gaining advantages. Who won’t benefit from that?
-Dr. Craig S. Fleisher, Professor, Author Business and Competitive Analysis; Analysis without Paralysis