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An inspirational story of using your head, heart, and grit to succeed in the funeral and deathcare profession

In Wake-Up Calls, Lisa Baue shares the pivotal moments that shaped her into one of the most influential voices in the funeral and deathcare profession. She invites you into the heart of her leadership journey by sharing deeply personal stories and hard-won business lessons, helping you expand your knowledge, develop your grit, and embrace your heart for serving others.

Wake-Up Calls is both a rallying cry and a road map. While women are the future of the profession, they continue to face challenges that cause them to leave in large numbers. Lisa’s mission is to change that. Blending memoir with mentorship, she guides women to become the confident, compassionate leaders the industry needs.

From unexpected challenges to defining breakthroughs, Lisa reveals how each “wake-up call” became a catalyst for growth. Her story is a powerful reminder that women can not only succeed but also transform the profession from the inside out.

About the Author

Lisa Baue is a third-generation funeral director who has worked in the deathcare and funeral service profession since 1979. For 38 years, she was the president and CEO of Baue Funeral Homes, Crematory, and Cemetery, transforming it into one of the leading firms in the Midwest. Once she retired from ownership, Lisa founded Your Funeral Coach in 2021 to help individuals and businesses grow. Through her coaching, she became passionate about advocating for women as leaders, and in 2024, she founded the Funeral Women Lead Foundation, the first nonprofit organization dedicated solely to advancing women in her profession.

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