In DM101, using age-old stories and modern anecdotes, the author explores the simple principles behind the creation of successful marketing campaigns. With a checklist of deceptively straightforward and occasionally blunt questions, DM101 helps you quickly uncover the soul of your marketing communications. It will help you avoid fatal errors in your messaging strategy and honestly recalibrate your brand positioning to stand out in a world of digital clutter.

Use the down-to-earth, no-nonsense advice in this book to immediately start creating authentic messages that have the power to positively transform individuals, businesses, and society.

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