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Are you tired of watching your company’s health insurance costs skyrocket year after year?

If you’re a CFO, business owner, or HR leader, you know the frustration: yet another “less bad” renewal, double-digit rate hike, and that gut-wrenching sense that your choices are limited because you have no data to actually fix the root cause and solve the problem.

The American health insurance system is like a casino—the house always wins. There’s no way to improve your odds without understanding the design and rules of the game.

Here’s the good news: Mark S. Gaunya, GBA, has a health insurance hack for you. The Captivated Health® platform is designed to help you improve your health insurance odds by putting the control in your hands.

The Captivated Health platform will guide you to:

• Take Control by moving from system-decision to self-decision
• Gain Transparency as you free yourself from the “less bad renewal” cycle
• Leverage Confidence in your increased literacy to strategically influence outcomes
• Save Cash by reinvesting your dividends to create greater value for everyone

Whether you’re directly responsible for your company’s health insurance plan or you know someone who is, this book is for you. It’s time to understand the health insurance casino and learn how to play to win—for your bottom line and for the health and well-being of your people.

Start your journey toward taking control of your health insurance future with the Captivated Health platform today!

Mark S. Gaunya is a Principal at Borislow Insurance and Founder of Captivated Health(R), bringing over 30 years of expertise in employee benefits and healthcare strategy. He is a tireless, passionate advocate for healthcare price & quality transparency, consumerism, health, and well-being, which is the purpose of Bend the Healthcare Trend(R), a book he co-authored in 2009 with the second edition released in 2017. Mark serves on multiple industry boards at the state and federal levels and frequently speaks at national conferences, sharing actionable insights on healthcare transformation. He holds the GBA designation from Wharton and is dedicated to improving healthcare outcomes through education, advocacy, and creative financing. His leadership continues to drive positive change for clients, consumers, and the broader industry through his work on the NABIP Healthcare Consumer Bill of Rights.