UNKNOWN

Every founder will exit their business. But will it happen by default or by design?
2 Commas is a blend of playbook, personal experience and psychology for founders or "wantrepreneurs" who want to exit well and live better afterwards. Drawing on Josh's decades of experience building, selling, and advising multi-million dollar ventures, this book reveals the hidden psychological, strategic, and financial dynamics that determine how much wealth - and freedom - you actually keep.
This isn't a how-to-sell checklist; you can ask AI for that.
Through real founder stories, practical frameworks, and unfiltered truths, you'll learn how to:

• Think beyond valuation and engineer leverage in any deal
• Avoid the silent wealth transfer from founder to acquirer
• Redefine success so your exit delivers clarity, not collapse
• Harness mindset shifts that turn selling your company into starting your next chapter.

Because the commas matter, but the real win is being content when you get there - and pumped for what's to come.

I work with founders and business owners who've built something valuable and want to extract that value intelligently - whether through strategic transformation, succession, or exit.My practice brings clarity to strategy, strengthens execution, and turns operations into intelligent assets that lift valuation and liberate founders. Over the course of an engagement, my aim is simple: to propel your business into the upper quartile of valuations and add one to two points to your EBIT multiple.I've founded and exited multiple companies, built a portfolio of 50+ angel investments (including a 199× return), and hold an extensive industrial property portfolio. I understand what it takes - because I've done it.🎙 Host of Two Commas PodcastNew Zealand's #1 business podcast on entrepreneurship & exits 30,000 weekly listeners 1 million+ downloads in the first 12 months