UR: You Are Who You Choose To Be. This item is unavailable.UR: You Are Who You Choose To Be

A book about values and choices in life. Who do you choose to be?

We all make choices every day, big and small, and those choices define who we are. In UR: You Are Who You Choose To Be, Rob Cook shares, in 105 short chapters, how he sees the choices we all face, drawing on a lifetime of family, friendships and work.

• Bite-sized chapters: each topic, from Attitude and Commitment to Forgiveness, Integrity and Values, takes only a few minutes to read.
• For every age: a guide for young people getting ready for life, and a reminder for everyone else that it is never too late to make the right choices.
• Practical and personal: everyday guidance on family, career, money, friendship and character, from one man's experience.
• Made for gifts: a thoughtful present for graduates, children, grandchildren and anyone starting a new chapter.

Life is about experiences and choices. Own the choices you make.

Who do you choose to be?

Rob Cook is a Human Resource Executive with over 20 years of experience working with a variety of Fortune 500 Companies. He has served in diversified roles that include advising and leading talent development, performance management and total rewards functions in the high tech, engineering, construction, restaurant and retail industries. In 2012 he began R.C. Consulting Services and servers as an Independent Consultant. He advises select high tech companies in areas such as Executive Compensation, Board Pay, Equity Program Design, HR Strategy, Retention and Incentive Plan Design, Proxy Disclosure, Governance Practices, Benefit and Retirement Plan Design, as well as Development and Succession Planning. Mr. Cook also has been a silent owner in his wife's business Jacqueline's Home Decor. The antique home decor store was started in 1997 and is a prominent part of the Claremont Community. Mr. Cook has an M.B.A and B.S. from California Polytechnic University at Pomona. He is happily married to Jacqueline Cook. They live in Southern California and have two adult children, Chelsea and Grant.