Ubernomics: How To Create Economic Abundance and Rise above the Competition

STEP INSIDE THE NEXT GENERATION OF ECONOMICS, BUSINESS STRATEGY, AND INVESTING In this radical business book, Barbara Gray makes it clear that all is not as it seems. Just when we think we know the rules of the road, we find we have hit the age of economic abundance—and surprises await. Gray navigates us through this journey with great insight and acuity, sharing stories and case studies about a new breed of “rebel with a cause” companies such as Starbucks, LinkedIn, Airbnb, and Uber, whose founders relish disruption of the status quo. Taking us through the highlights of her research, Gray reveals her discovery of the next generation of business strategy for companies looking to create economic abundance and rise above the competition.

Barbara Gray is a former top-ranked sell-side equity analyst and the founder of Brady Capital Research Inc., a leading-edge research and strategy consulting firm. She has more than fifteen years of sell-side equity research experience in Canada and the United States covering a wide range of sectors. Barbara has a Bachelor of Commerce (Finance) from the University of British Columbia (1993) and earned her Chartered Financial Analyst (CFA) designation in 1997.