The Ubiquitous Internet: User and Industry Perspectives

This book presents state of the art theoretical and empirical research on the ubiquitous internet: its everyday users and its economic stakeholders. The book offers a 360-degree media analysis of the contemporary terrain of the internet by examining both user and industry perspectives and their relation to one another. Contributors consider user practices in terms of internet at your fingertips―the abundance, free flow, and interconnectivity of data. They then consider industry’s use of user data and standards in commodification and value-creation.

Anja Bechmann is Associate Professor, Head of Digital Footprints Research Group at Aarhus University and board member of the National Council for Digital Security in Denmark. She is the initiator and co-developer of the Digital Footprints software and has published extensively on cross-media, internet economy, privacy regulation and social media.

Stine Lomborg is Associate Professor of Communication and IT at the University of Copenhagen in Denmark. She has published extensively on user studies, focusing on the role of social media in everyday life. She is the author of Social Media – Social Genres: Making Sense of the Ordinary (with Routledge).