You might want to read every book, hire every consultant and attend every conference. But you know you can't. So how else can you harness all these great ideas
and put then to work in your business?
The Ultimate Book of Business Creativity brings together for the first time all the
most valuable tools for generating breakthrough ideas - free from consultant's hype.
From brainstorming and brainwriting to Mind Mapping and story-boarding, every page
of The Ultimate Book of Business Creativity will inspire you to think about your
business in a radically different way.
Ros Jay is a business journalist and marketing and communications specialist. She is the author of Smart Things to Know About Customers, Profitable Direct Marketing, The Essential Marketing Sourcebook and The Seven Deadly Skills of Management.