The Ultimate CPA Practice in the New Economy: 10 Secrets to Attract More Clients, Boost Profits and Live Your Ideal Lifestlye

Although there has never been a more challenging time for CPAs to grow a successful practice – with clients doing more in-house, using pre-packaged software and looking everywhere for ways to cut costs – many CPAs are having their best results ever. In this unique marketing and practice growth guide, practicing CPA, author, and marketing expert Salim Omar explains how these “Genius CPAs” are bucking the trend and creating the Ultimate CPA Practice.

Whether you are just starting your practice, are a seasoned practitioner struggling to gain growth or are working in a larger firm as an accounting professional or partner, this book shows you how to:

• Grow your revenue while others are barely keeping their heads above water.
• Attract fanatically loyal clients willing to pay premium fees for superior services.
• Reduce marketing costs as clients regularly send you high quality referrals.
• Pick the best staff available, who stay loyal even if offered more money elsewhere.

If you are ready to create the Ultimate CPA Practice, this book could change not only your practice but your life as well.

Editorial Reviews

From the Back Cover

"Not only will you grow your practice, but you'll also reclaim control of your life."

- Paul McCord, Author: Creating a Million Dollar a Year Sales Income

"This book is a treasure trove of the tools to bring your practice to the next level."

- Ed Guttenplan, CPA, MBA

Salim Omar transformed a struggling practice he started in 1996 with low-paying clients, poor cash flow and a high employee turnover into a highly profitable firm with a top quality team that allows him to work just a few days a week while his practice continues to grow. He is the author of the popular book Straight Talk About Small Business Success In New Jersey and has been featured in a range of prestigious publications, including Accounting Today and The CPA Journal.