Ultimate Guide to Amazon Advertising

Seward, Timothy

ISBN 10: 1599186381 / ISBN 13: 9781599186382

Published by Entrepreneur Press, 2019

About this Item

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Bibliographic Details

• Title: Ultimate Guide to Amazon Advertising
• Publisher: Entrepreneur Press
• Publication Date: 2019
• Language: English
• ISBN 10: 1599186381
• ISBN 13: 9781599186382
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

Expand Your Brand Online and Offline with Amazon Advertising

Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.

Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.

You'll learn how to:

• Determine if Vendor Central or Seller Central is right for your brand
• Capture new customers through Sponsored Product Campaigns
• Apply the five essential elements of a high-quality product detail page
• Establish metrics, evaluate performance against keyword types, and perform competitive analyses
• Add negative keywords that can benefit your advertising campaigns
• Apply Amazon’s secret formula for long-term winning

About the Author

Timothy P. Seward is the founder of ROI Revolution which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE & Prosper, is a frequent guest lecturer at North Carolina State University’s College of Management, and has contributed to key industry publications including Internet Retailer.