The Ultimate Guide to Avoiding Business Start-up Failure

Business start-up success is rare. Over 60% fail within the first five years. The successful entrepreneur learns what is needed in advance of starting a business. Successful entrepreneur and author John Charman reviews his own 30 start-ups and shows how 20 factors were the difference between success and failure. The factors include the level of desire, cash flow, the chosen field, apprenticeship, partners, executive experience, advisers, personal strengths and weaknesses, working capital, planning, project management, USP, marketing, accounting knowledge, employees, the economy, directors, education, black swan events, diversification and how to build a sustainable business. A scoring model of the 20 factors is provided for self assessment. A superb guide by a successful entrepreneur with over 30 years of experience in start-ups.

John Charman is a successful entrepreneur who overcame multiple business failures over 30 years. He left a Fortune 500 senior management position with all the perks to open his own small business. This was the first of 25 failures before he achieved success in five businesses. To do this he applied the lessons learned. The lessons were condensed into a 20 factor scoring model which he now applies to new ventures. His formal education included a degree from the London School of Economics and an MBA from Nova University. However he attributes most of his small business success to the education received in the school of hard knocks. John is happily married with three children and three grandchildren. He is a triathlete, loves live theater and travelling. He remains an active businessman with a passionate interest in the economy, investing and his business partnerships.