Synopsis
THIS EDITION IS OUT OF DATE. PLEASE FIND THE CURRENT VERSION: ULTIMATE GUIDE TO FACEBOOK ADVERTISING 4TH EDITION BY PERRY MARSHALL, BOB REGNERUS AND TOM MELOCHE.
Perry Marshall, author of the #1 selling book on Google AdWords, joined byFacebook Advertising specialists Keith Krance and Thomas Meloche, liftthe curtain to the more than a billion potential customers, by marketing on Facebook. This Facebook Guide will bring you more Facebook Fansquickly and reliably.
You'll discover how to pinpoint your mostprofitable audiences--then, how to reach them, convert them, and keepthem as your Facebook fan, friend, and customer for life.
Introducinggame-changing strategies, valuable tools and reports, Marshall and teambreakdown the magic of Facebook Business Advertising, including mobile andlocal. You'll see how to gain dramatically on your investment--inclicks, customers, and profits.
In this easy Facebook guide, discover how to:
-Build your business on Facebook
-Create a campaign and find new customers in minutes
-Get local customers to visit your store or event
-Gain expertise on Social Media Advertising, so you generate sales leads on demand
-Profile your audience using Facebook Graph Search and Ad Manager
-Create the perfect bidding strategy for your objectives and budget
-Hyper-target your audience with segment-specific ads
-Track and follow leads and customers
-Achieve measurable profits while you inform and entertain your fans
-Avoid ad fatigue with the perfect Newsfeed Ad
About the Author
Perry Marshall (Chicago, IL) the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax."
His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown.
He's consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
Keith Krance (Seattle, WA) is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.
Thomas Meloche (Ann Arbor, MI) is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies.
Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.
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