Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after―10 seconds later, 10 minutes later, and in the following days and weeks.
You'll discover how to:

Maximize your ad ROI with newsfeeds, videos, and branded content
Create custom audiences from your contact lists, video views, and page engagement
Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
Boost your Facebook ads using the Audience Network and Instagram
Follow the three-step formula for successful video ads
Maximize campaigns and increase conversions on all traffic to your website
Track and retarget engaged users by leveraging the Power of the Pixel
Make every page on your website 5-10 percent more effective overnight

About the Authors

Perry Marshall is the #1 author and world’s most-quoted consultant on Google advertising and his previous edition of Ultimate Guide to Facebook Advertising was hailed as a “must-read” for anyone selling on Facebook.

Thomas Meloche is a serial entrepreneur and Facebook advertising specialist.

Bob Regnerus is the cofounder of Feedstories and the Feedmercial – an extremely powerful way for mission-focused businesses and remarkable people (entrepreneurs; medical professionals; finance experts; and world-changers) to become the most recognizable people in their space.

"About this title" may belong to another edition of this title.

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