Title: Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
Publisher: Entrepreneur Press
Publication Date: 2006
Language: English
ISBN 10: 1599180308
ISBN 13: 9781599180304
Binding: Soft cover
Condition: Like New

About this title

Synopsis

***This version is out of print & out of date. Please find the 4th edition of Ultimate Guide to Google AdWords which is the current version.***

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.
Learn how to:

Build an AdWords campaign from scratch
Identify keywords that entice people to click on your ads
Get the lowest bid prices on your keywords
Defeat click fraud and other scams
Use search engine optimization techniques
Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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