The Ultimate Guide to Sport Event Management and Marketing

Graham, Stedman,Goldblatt, Joe J.,Delpy, Lisa

ISBN 10: 0786302445 / ISBN 13: 9780786302444

Published by Irwin Professional Pub, 1995

About this Item

This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket.

Seller Inventory # mon0001228353

Bibliographic Details

• Title: The Ultimate Guide to Sport Event Management and Marketing
• Publisher: Irwin Professional Pub
• Publication Date: 1995
• Language: English
• ISBN 10: 0786302445
• ISBN 13: 9780786302444
• Binding: hardcover
• Condition: Acceptable

About this title

Synopsis

From the Olympics and the Super Bowl to school sport events, from the Kemper Golf Tournament to the local 5K fun run, from civic bowling championships to charity tennis matches, all successful sport events, whatever their size or budget, have one thing in common: an effective marketing and management strategy.
Sport event management and marketing is one of the fastest growing career fields in America. With resources, reputation, and image at stake, corporations, schools, and other sport event organizations now rely on professionals skilled in key business areas - finance, hospitality, risk management, sales, marketing, communication, and team leadership - to help them design, plan, and manage a profitable, memorable sport event that runs smoothly from start to finish.
The Ultimate Guide to Sport Event Management and Marketing contains the most important information you need to know about this exploding field, from designing an event to planning an integrated marketing campaign to negotiating contracts and supplier agreements. Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success. Authors Stedman Graham, Joe Jeff Goldblatt, and Lisa Delpy draw on their years of experience as event planners in this exciting field to bring you new ideas, as well as tried-and-true techniques, for sport event management and marketing in a highly competitive environment.

About the Author

Stedman Graham is president of S. Graham & Associates, and director of The George Washington University Forum for Sport and Event Management and Marketing.