Synopsis
Everyone, in today's society, is struggling with this mysterious thing called the business world and strives toward a higher understanding of its inner workings, and yet most books present the basic concepts with so much complexity and filled with so many arbitrary factors that the general public has given up on the subject and perforce has decided to retire to the sideline to be a spectator. In other words, his hope has been dashed aside and his dream of a higher understanding has not been fulfilled in any of the books. The present work is the culmination of many years of study, observation, and pondering on the dilemmas and enigmas of the business world. Within the confines of this book, one is given a chance to take an in-depth look and inspect first-hand, the code ombination of what makes a successful business. The basics are laid in simple terms and clear explanations express the powerful principles lucidly and dynamically, providing an unforgettable impression in the reader's mind. By avoiding undue complexities, the reader will achieve simplicity of thought and will be actually traveling in the direction of "the actual why" and thus be able to understand how to set up and manage any business. It is an interestingly uncommon book written primarily for the technical as well as the non-technical man. It is intended to serve several classes of our society The office workers and managers, The Business minded individuals, The business owners, The professional managaers. This book will surely serve also an important class of our society-the technical inventors who is looking for inspirations and new ideas to imbue him with enough understanding to finalize and materialize his thoughts into reality. The broad importance of this work could be summed up as laying the foundation for the business world on a scientific basis where arbitrary factors are removed and technical superiority is substituted.
About the Author
Matthew M. Radmanesh received his MSEE and Ph.D. degrees from the University of Michigan, Ann Arbor, in Electronics and Electro-Optics Engineering in 1980 and 1984, respectively. Dr. Radmanesh has worked in academia for GMI Engineering & Management and in industry for Hughes Aircraft Co., Maury Microwave Corp. and Boeing Aircraft Co. He is currently a faculty member in the electrical engineering department at California State University, Northridge, CA. Dr. Radmanesh is a senior member of IEEE, Eta Kappa Nu and Tau Beta Pi Honors societies and a past president of the SFV chapter of the IEEE Microwave Theory and Technique (MTT) society. His many years of experience in both microwave industry and academia has led to over 40 technical papers and a popular textbook entitled ?Radio Frequency and Microwave electronics Illustrated.? He received the distinguished lecturer award in the 1994 IEEE international Microwave Symposium and has redeived two awards from the IEEE for his contributions to the IEEE-MTT society.
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