"If you and your practice staff can successfully apply just a small fraction of what you are about to read, your enterprise will grow at higher than accustomed rates, and better, you will feel a new sense of control over your destiny as a business owner. One warning: This book is not for those with delicate sensibilities about the interdigitation of business and medicine. Peter minces no words about the contemporary twin obligation to treat your patients with the highest standards of clinical care, while simultaneously treating your practice like the efficient commercial engine it must become to survive in the present environment." - John Pinto, President, J. Pinto & Associates, Inc.
Discover how Scientific Marketing Funnels™ can:
- Change your marketing dollars from a questionable expense into a justifiable investment
- Staunch the bleeding of cash from advertising dollars misspent and untraced
- Increase your bottom line by supercharging premium services revenue
- Automate marketing to make it easier to manage, monitor, and scale.
Are you being told these myths by your marketing consultant or agency?
Myth 1: New revenue requires new patients.
Myth 2: Buying a la carte marketing services will get you where you need to go.
Myth 3: Revenue growth requires spending most of your dollars on branding your practice.
Don't feel bad. The vast majority of ophthalmic practices fall for these marketing myths. But if you're doing what all of your competitors are doing, how do you expect to set your practice apart from theirs? Rather than throwing a pile of money at a marketing agency to spend willy-nilly with no strategy and no accountability - just like everyone else is doing - start running your marketing department like you run your clinical department: with an evidence-based approach.
Introducing Scientific Marketing Funnels™, data-driven systems which use metrics that matter rather than emotion or misleading 'clicks' and 'likes' to measure your marketing efforts. Adapted for ophthalmology from the same systems that some of the most successful businesses use, Scientific Marketing Funnels™ is a strategic approach that includes online and online marketing guidance.
Peter J Polack MD FACS, the "Ophthalmic Marketing Doctor", is a co-managing partner of Ocala Eye, a charter member of the Large Eyecare Executive Forum, comprised of 25 of the top ophthalmology practices in the US. He is the author of the popular book "Navigating the EMR Jungle," and the blog and podcast Medical Practice Trends on iTunes and columnist for Ophthalmology Management Magazine. Becky Smith, managing partner at Emedikon, developed Scientific Marketing Funnels with Dr. Polack to address common misconceptions and pitfalls in modern ophthalmic practice marketing. She brings marketing operations, marketing portfolio management, marketing technology and performance-based marketing management experience to ophthalmic marketing systems development and deployment.
