UnMarketing: Stop Marketing. Start Engaging.
Language: English
Published by Wiley (edition 1), 2010
- Hardcover
- Used

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Condition: Used - Very good
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With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 047061787X-11-1-29
- Title
- UnMarketing: Stop Marketing. Start Engaging.
- Author
- Stratten, Scott
- Publisher
- Wiley (edition 1)
- Publication year
- 2010
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 047061787X
- ISBN 13
- 9780470617878
- Edition
- 1.
For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs.
- Shows how to create a mindset and systems to roll out a new, 21st century marketing approach
- Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray
- Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity
Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!
"Synopsis" may belong to another edition of this title.
About the Author
Visit un-marketing.com
"About the title" may belong to another edition of this title.
BooksRun
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