Unbeatable Value Strategy: How to Create Value for Competitive Advantage

In much of today's writing about business, we see examples of success through cheapness. It seems that success must come from being cheaper than the next guy. However, cheapness is neither the only nor always the best path to success. In fact, for many companies, getting on the cheap bandwagon - often disguised as "competitiveness" - can lead to disaster.

Unbeatable Value Strategy offers a roadmap to success in a world dominated by commodity pricing. For many companies operating in today's world of global competition, this simplified walk through the concepts of competitive specialty strategy is critical. Written in a conversational tone, it offers practical steps to follow that will greatly improve the competitive abilities of any company.

If you need to find a way to succeed without killing your margins, you must have a game plan for continued success using battle-tested strategies. Whether you are feeling the pinch of low-priced overseas competition or looking to take advantage of the opportunities presented by the growing global economy, you need to understand the core value you create in your business and how it can best be sold in today's markets. Unbeatable Value Strategy will give you just exactly that.