Uncertainty Advantage: Leadership Lessons for Turning Risk Outside-In

Turning Uncertainty Into Growth, Innovation and Value.  A thought provoking book on how leaders transform uncertainty into a clear and distinct market advantage.   Learn about this uncertainty transformation and how leaders create new products and revenue streams, improve margins through more efficient allocation of risk investments, and provide distinct market advantage via greater speed to market. Enabled by a market driven mindset and made possible with deep uncertainty insight, capabilities and competencies, this book begins the journey into unleashing value through investment in risk and uncertainty. "Uncertainty Advantage: Leadership Lessons for Turning Risk Outside-In" chronicles the decade long journey of leaders who have been able to transform risk into market advantage. The book provides:

• Case studies on companies such as John Hyundai, Starbucks, Trumpf, Roche, and Intel
• Five "Uncertainty Advantage" principles
• A decade of application research and interaction with dozens of companies and growth leaders who prove that pursuing a market driven strategy to navigating uncertainty will gain measurable market advantage.

The Table of Contents
Section 1: Turning Risk Outside In: A Market Driven Strategy to Uncertainty

Gary Lynch earned a bachelor of science degree in finance from theNew York Institute of Technology. He is the author of two previous books, At Your Own Risk (John Wiley, 2008) and Single Point of Failure (John Wiley, 2009). This book represents an evolution in his thoughts about the core business challenges of our times, and how risk management is maturing and becoming a more market-driven process of uncertainty navigation. Lynch is founder and CEO of The Risk Project, LLC, an advisory and research firm. He was formerly a managing director and the global leader of Marsh's Risk Intelligence and Resiliency Strategies practice, a partner at Booz Allen Hamilton and Ernst & Young, research director at the Gartner Group, and chief information security officer and resiliency officer at Chase Manhattan Bank (now JPMorgan Chase)and Prudential. Under his direction, Marsh earned the distinction of “Top 25 Information Manager” by Information Management magazine and “World's Best Supply Chain Risk Consulting Provider” by Global Finance magazine. Lynch also served as adviser to the World Economic Forum Global (WEF) Risk Network from 2005 to 2013), and was appointed to the US Department of Commerce’s Advisory Committee on Supply Chain Competitiveness. He was also a contributing author to Supply Chain Disruptions: Theory and Practice of Managing Risk, chapter12 (Springer, 2012). Lynch also serves as a Senior Research Fellow for the Supply Chain Management Center at the University of Maryland’s Robert H. Smith School of Business. Lynch has been a panelist and featured speaker for Asia Pacific Economic Cooperation (APEC), World Customs Organization (WCO), 168 Gary S . Lynch Global Entreopolis@Singapore, National Association of Corporate Directors (NACD), the Risk and Insurance Management Society (RIMS), and Australian Risk Management and Insurance Society (RMIS). He has been a guest lecturer at numerous universities, including NYU's Stern School of Management, MIT's Center for Transportation and Logistics, and Wharton's Center for Risk Management and Decision Processes. The US Secret Service recognized Lynch with a commendation for September 11, 2001, disaster response and support activity, and he received a Silver Medal of Valor from the Nassau County Fire Service.