Uncertainty-driven Innovation: Managing the New Product Development Processes in an Unpredictable Environment

Innovating in an uncertain and unpredictable environment is becoming the norm for most companies. This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty. Literature analysis, case studies, and quantitative analysis are presented to drive the reader through the latest concepts and discoveries available on the scientific literature.

Giacomo Marzi is Assistant Professor (Tenured) in Management at the University of Trieste (IT), Department of Management, Mathematics and Statistics (DEAMS). Previously he was Senior Lecturer in Strategy and Enterprise at the University of Lincoln (UK), Department of Management where he now holds a Visiting Fellow position. He received a PhD in Management from the University of Pisa, School of Economics and Management, Italy. His primary research fields are Innovation Management, New Product Development, Strategic Management, and Entrepreneurship. Author of three books and several papers appeared in journals such as Technovation, Journal of Business Research, IEEE Transactions on Engineering Management, Human Resource Management Journal, International Journal of Production Research, and Scientometrics among the others. His work has also been presented at various conferences including Academy of Management, European Academy of Management, British Academy of Management, IEEE TEMSCON, and Innovation and Product Development Management Conference.