Under Promise Over Deliver: How to Build the Preeminent Law Firm in Your Market

POSITION YOUR PRACTICE TO SUCCEED

To be the best law practice in the business, you have to make clients believe you’re the most trusted problem solver, helper, and legal advisor in town. Longtime attorney Ken Hardison has built two successful firms and now he’s sharing the shortcuts to build your own preeminent personal injury practice that clients will trust and your competition will envy.

Under Promise and Over Deliver shows you the simple steps to:
• Change seven everyday attitudes to grow a more loyal client base
• Do what 90% of other lawyers aren’t doing to get loyal customers
• Create the right infrastructure to quadruple your case size
• Hire the right staff and partners
• Execute successful marketing strategies before, during, and after representation
• Prioritize your finances to double your revenues in 24 months
Take the simple steps to become the preeminent practice in your market and loyal customers will flock to you, bringing golden referrals with them.

KEN HARDISON has fought for people’s rights as a trusted personal injury lawyer for over 32 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal jury Lawyers Marketing & Management Association, Ken devotes his time to helping personal injury attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the Top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Under Promise and Over Deliver is his ninth book.

For more information about Law Practice Advisor, visit www.lawpracticeadvisor.com.

For details about the Personal Injury Lawyers Marketing Management Association, visit www.pilmma.org.