Understanding Advertising

Katherine Howe, Judy Edelstein

Published by Prufrock Press, 2005
ISBN 10: 1593631456 / ISBN 13: 9781593631451
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Synopsis: We live in a sea of advertising. It is everywhere we look. It dominates television and radio programming and pops up on your computer screen each time you use the Internet. It's hard to escape the all-pervasive influence of advertising. Since advertisements affect how people spend their time and money, they can hopefully become more discriminating consumers if they are aware of the techniques that advertisers use to get them to buy their products and services.

Squeezed between the covers of this book is a tantalizing unit designed to increase students' understanding of the advertising pressures they face every day and also give them opportunities to create their own ads. Using the worksheets and activities students will learn about: how advertisements appeal to human need, persuasion techniques, advertisements in different media, and what makes advertisements effective.

All this is useful information for everyone in our consumer-driven world. The book includes detailed group lessons, worksheets, and special projects.

For an interesting simulation of the advertising process see Simulation Series: Introduction Pack.

Grades 4-6

About the Author: Katherine P. Howe has thirty-four years teaching experience on the elementary, secondary and college level. She has developed and implemented Connetquot School District's Gifted and Talented Program for grade levels 4, 5 and 6. Dr. Howe received her Doctorate from Hofstra University in 1996.

Judith Edelstein is coauthor of In the News: A Unit for Investigating Newspapers, Money Matters: How to Become a Smart Consumer, and Understanding Advertising.

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Bibliographic Details

Title: Understanding Advertising
Publisher: Prufrock Press
Publication Date: 2005
Book Condition: Very Good

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