Understanding Aesthetics for the Merchandising and Design Professional

Fiore, Ann Marie

ISBN 10: 1563678098 / ISBN 13: 9781563678097

Published by Bloomsbury Publishing PLC, 2010

About this Item

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour. Num Pages: 416 pages, full colour + illus. BIC Classification: AKT; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 274 x 216 x 25. Weight in Grams: 1516. . 2010. 2 Rev ed. Paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9781563678097

Bibliographic Details

• Title: Understanding Aesthetics for the Merchandising and Design Professional
• Publisher: Bloomsbury Publishing PLC
• Publication Date: 2010
• Language: English
• ISBN 10: 1563678098
• ISBN 13: 9781563678097
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: New

About this title

Synopsis

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.

About the Author

Ann Marie Fiore is a University Professor, Associate Chair, and Director of Graduate Education in the Department of Apparel, Events and Hospitality Management at Iowa State University, USA.