Understanding Aesthetics for the Merchandising and Design Professional
Marie Fiore, Ann
ISBN 10: 1563678098 ISBN 13: 9781563678097
Published by Fairchild Books, 2010
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About this Item
Description:
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Synopsis:
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
About the Author: Ann Marie Fiore is a University Professor, Associate Chair, and Director of Graduate Education in the Department of Apparel, Events and Hospitality Management at Iowa State University, USA.
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Bibliographic Details
Title: Understanding Aesthetics for the ...
Publisher: Fairchild Books
Publication Date: 2010
Binding: Soft cover
Condition: good
Edition: 2nd Edition
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Understanding Aesthetics for the Merchandising and Design Professional
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-089-03145
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Understanding Aesthetics for the Merchandising and Design Professional
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Bloomsbury Academic & Professional, 2010
ISBN 10: 1563678098
ISBN 13: 9781563678097
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Understanding Aesthetics For The Merchandising And Design Professional
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