Understanding Augmented Reality : Concepts and Applications

Alan B Craig

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Language: English

Published by Elsevier Science, 2013

0240824083 / 9780240824086

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nach der Bestellung gedruckt Neuware - Printed after ordering - Understanding Augmented Reality addresses the elements that are required to create augmented reality experiences. The technology that supports augmented reality will come and go, evolve and change. The underlying principles for creating exciting, useful augmented reality experiences are timeless. Augmented reality designed from a purely technological perspective will lead to an AR experience that is novel and fun for one-time consumption - but is no more than a toy. Imagine a filmmaking book that discussed cameras and special effects software, but ignored cinematography and storytelling! In order to create compelling augmented reality experiences that stand the test of time and cause the participant in the AR experience to focus on the content of the experience - rather than the technology - one must consider how to maximally exploit the affordances of the medium. Understanding Augmented Reality addresses core conceptual issues regarding the medium of augmented reality as well as the technology required to support compelling augmented reality. By addressing AR as a medium at the conceptual level in addition to the technological level, the reader will learn to conceive of AR applications that are not limited by today's technology. At the same time, ample examples are provided that show what is possible with current technology.

Seller Inventory # 9780240824086

Title
Understanding Augmented Reality : Concepts and Applications
Author
Alan B Craig
Publisher
Elsevier Science
Publication year
2013
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0240824083
ISBN 13
9780240824086
Item weight
547 grams
Dimensions
236x187x15 mm

AHA-BUCH GmbH

Einbeck, Germany

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