Understanding Brands (Creating Success)

Peter Cheverton

ISBN 10: 074944665X / ISBN 13: 9780749446659

Published by Kogan Page, 2006

About this Item

Ancien livre de bibliothèque avec équipements. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations.

Seller Inventory # G-929-111

Bibliographic Details

• Title: Understanding Brands (Creating Success)
• Publisher: Kogan Page
• Publication Date: 2006
• Language: English
• ISBN 10: 074944665X
• ISBN 13: 9780749446659
• Binding: Softcover
• Condition: Très bon

About this title

Synopsis

Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.

About the Author

Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consultancy firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. He has developed an international reputation as one of the leading experts in these challenging areas, working hands-on with clients around the world. He is the author of Key Marketing Skills, Global Account Management and Key Account Management in Financial Services (all published by Kogan Page).