Nickels,
Understanding Canadian Business, Seventh Edition, continues the momentum of this best-selling Introduction to Business textbook by remaining current and incorporating key topics such as "green" business, the downturn in the economy, unstable business climates, business law, operations management, and by offering more coverage of global business and examples. As active instructors of this course and users of their own materials, the author team is dedicated to the principles of excellence in business education and to the success of both the student and the instructor.
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Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years’ experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.
Rita Cossa is a faculty member at the DeGroote School of Business at McMaster University, where she teaches the undergraduate introduction to business and marketing courses. Teaching highlights include a nomination to TVOntario's Best Lecturer Competition and notations in the Maclean's Guide to Universities as a Popular Prof for Marketing. She has authored various instructor and student supplements, including two marketing study guides. Prior to the completion of her MBA, Rita held several management-level positions in the financial services industry.
Jim McHugh holds an MBA degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management areas at both the undergraduate and graduate levels. Jim enjoys conducting business seminars and consulting with small and large businesses. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive.
Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an MEd degree from the University of Missouri and completed her coursework for a PhD in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.
Bob Sproule is a faculty member in the School of Accounting and Finance at the University of Waterloo. He is a CMA who completed an MBA, majoring in Human Resource Management. Bob spent 30 years in industry working in various accounting and senior management positions before making his passion for teaching a full-time occupation. He has taught Introductory Financial and Management Accounting courses, but has found his true niche in teaching Introductory Business to over 1000 students annually. He is recognized within the University community for his innovative use of technology. Bob’s scholarly work in teaching and learning included the development of a learning tool, “Preparing a Cash Flow Statement Using the Indirect Method,” which received an Innovation in Accounting Education award from the Canadian Academic Accounting Association. Within the university he has facilitated the Teaching Excellence Academy and is a member of the Teaching Excellence Council. He maintains leadership positions in the Canadian Academic Accounting Association, Society for Teaching and Learning in Higher Education, and Multi-Media Resources for Learning and On-Line Teaching (MERLOT), and has received both national and international awards.
