Understanding Companies and Markets A Strategic Approach (Understanding Business Strategy and the Market Environment)

Lowes, Bryan, Pass, Christopher, Sanderson, Stuar

ISBN 10: 0631190996 / ISBN 13: 9780631190998

Published by Wiley-Interscience, 1994

About this Item

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Seller Inventory # OTF-S-9780631190998

Bibliographic Details

• Title: Understanding Companies and Markets A Strategic Approach (Understanding Business Strategy and the Market Environment)
• Publisher: Wiley-Interscience
• Publication Date: 1994
• Language: English
• ISBN 10: 0631190996
• ISBN 13: 9780631190998
• Binding: Soft cover
• Condition: New
• Seller catalogs:
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About this title

Synopsis

This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.

About the Author

Bryan Lowes is Lecturer in Managerial Economics, Christopher L. Pass is Lecturer in Management Economics and Stuart M. Sanderson is Senior Lecturer in Business Policy all at the Management Centre, University of Bradford, UK.