Title: Understanding Companies and Markets: A Strategic Approach (Understanding Business Strategy and the Market Environment)
Publisher: Wiley-Blackwell
Publication Date: 1994
Language: English
ISBN 10: 0631190996
ISBN 13: 9780631190998
Binding: Soft cover
Condition: New

About this title

Synopsis

This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.

About the Author

Bryan Lowes is Lecturer in Managerial Economics, Christopher L. Pass is Lecturer in Management Economics and Stuart M. Sanderson is Senior Lecturer in Business Policy all at the Management Centre, University of Bradford, UK.

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