Understanding Company Strategy : An Introduction To Thinking And: An Introduction to Thinking and Acting Strategically

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ISBN 10: 0631170332 ISBN 13: 9780631170334

Published by Blackwell Pub, 1990

Language: English

Condition: Used - Very good Hardcover

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The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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Bibliographic Details

Title

Understanding Company Strategy : An Introduction To Thinking And: An Introduction to Thinking and Acting Strategically

Publisher

Blackwell Pub

Publication Date

1990

Language

English

ISBN 10

0631170332

ISBN 13

9780631170334

Binding

Hardback

Condition

Very Good

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About this title

Synopsis

Book by Houlden, Brian

From the Back Cover

The first edition of this book was written for students of strategy and executives who need to understand strategic thinking. The excellent response to the book from both groups has led to this revised and updated new edition. The book retains its emphasis on a clear exposition of the basic concepts requiring no prior knowledge of company strategy. Considerable attention has been given to updating and adding to the company examples it uses. This reflects both the fact that demonstrating the power of strategic thinking to improve a company's performance comes through understanding real examples and that the strategic issues companies face change over time.

Equally, the whole field of strategic thought and analysis has also changed and evolved. Building on the new case material in the text, this new edition clearly reflects the latest advances in theory.

Understanding Company Strategy remains a highly accessible and practical book which reflects the author's many years of experience in advising companies on their strategic needs. It is from these extensive contacts with so many managers facing real problems that the clarity and readability of the book has sprung. It remains an ideal introduction to the subject and is widely used on courses in leading business schools and in major companies.

"About this title" may belong to another edition of this title.

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