The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 080581731X-7-1

Contact seller

Report this item

Bibliographic Details

Title: Understanding Consumer Decision Making
Publisher: Routledge (edition 1)
Publication Date: 2001
Language: English
ISBN 10: 080581731X
ISBN 13: 9780805817317
Binding: Paperback
Edition: 1.
Condition: Fair

About this title

Synopsis

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.

This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

About the Author

Reynolds, Thomas J.; Olson, Jerry C.

"About this title" may belong to another edition of this title.

Store Description

BooksRun helps to save money on textbooks. We are committed to providing each customer with the highest standard of customer service. Please pay close attention to the description of the book and its condition you are ordering. If you have any questions or issues, please make sure to contact us first so we could resolve them. All orders are shipped on the same or the next business day. It usually takes 1 to 5 business days to receive your item if you choose expedited shipping. All orders submitted are eligible for a return within 30 days after the delivery. Thanks for shopping with us!

Visit Seller's Storefront

Seller's business information

AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

Sale & Shipping Terms

Terms of Sale

30 days hassle-free returns guaranteed!

Shipping Terms

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	3 to 8 business days	3 to 6 business days
First item	US$ 0.00	US$ 3.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.