Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Damian Ryan

ISBN 10: 1789666015 / ISBN 13: 9781789666014

Published by Kogan Page Ltd, 2020

About this Item

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Seller Inventory # B9781789666014

Bibliographic Details

• Title: Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
• Publisher: Kogan Page Ltd
• Publication Date: 2020
• Language: English
• ISBN 10: 1789666015
• ISBN 13: 9781789666014
• Binding: Paperback / softback
• Edition: 5th or later Edition
• Condition: New
• Weight: 675 grams

About this title

Synopsis

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples.

This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

About the Author

Damian Ryan is a pioneer of digital. Based in London, UK, he started out as a media innovator with over 50 magazines under his belt and became one of the first individuals globally to start placing banner ads on websites back in the early 90s. He created ICAN, the UK and Ireland's first digital marketing agency, in 1997 and following the 'proverbial pivot' in 2005, went on to become a corporate finance advisor for leading marcomms, martech and media organizations. He is now Head of Media and Technology Mergers and Acquisitions for BDO, one of the largest professional services firms in the world.
Ryan has written eight books published by Kogan Page, including the bestselling Understanding Digital Marketing. He was awarded The Golden Spider Award for Outstanding Contribution to the Digital Sector in 2019, further cementing his influence as a global commentator on all things digital.