Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Language: English
Published by Kogan Page (edition Second), 2012
- Softcover
- Used
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- Title
- Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
- Author
- Ryan, Damian; Jones, Calvin
- Publisher
- Kogan Page (edition Second)
- Publication year
- 2012
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0749464275
- ISBN 13
- 9780749464271
- Edition
- Second.
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This compelling new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.
The authors deal with every key topic in detail, including:
- search marketing
- social media
- mobile marketing
- affiliate marketing
- e-mail marketing
- customer engagement
This book will help readers to:
- choose online marketing channels to get their products and services to market
- understand the origins of digital marketing and the trends that are shaping its future
- achieve the competitive edge to keep them ahead
Including new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.
"Synopsis" may belong to another edition of this title.
About the Author
Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for 27 years. He established one of the first digital agencies in the United Kingdom and Ireland in 1997 before moving into corporate finance as a digital media specialist. He is founding partner of Mediaventura.
Calvin Jones is an online content strategist and author who helps organizations of all sizes communicate more effectively both on- and off-line.
"About the title" may belong to another edition of this title.
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