Understanding Economics presents an interesting and accessible introduction to key economic ideas. The book clearly shows the relevance of economics to everyday situations. Examples are drawn from the internal workings of households, business firms and non-profit organizations. The book is user friendly in both style and content and requires no prior knowledge of economics and minimal mathematics.

About the Author

Vicky Allsopp is senior lecturer in Economics at Middlesex University where she teaches economics and finance to social science, humanities and business studies students. She has extensive teaching and consultancy experience both in this country and abroad.

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