Understanding Emerging Markets

Enderwick, Peter

ISBN 10: 041537085X / ISBN 13: 9780415370851

Published by Routledge, 2007

About this Item

Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Seller Inventory # S_468083408

Bibliographic Details

• Title: Understanding Emerging Markets
• Publisher: Routledge
• Publication Date: 2007
• Language: English
• ISBN 10: 041537085X
• ISBN 13: 9780415370851
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

Emerging markets (Ems) are the focus of increasing interest in the field of international business, as they provide significant challenges and great opportunities. Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business-oriented analysis of the key issues in this area and incorporates chapters on:

• the nature of emerging markets
• market development
• integrating Ems in the global economy
• implications for business strategy.

Providing an in-depth analysis of two of the most important Ems, China and India, this user-friendly text incorporates extensive case studies, boxed summaries, discussion questions and an extensive bibliography.

About the Author

Peter Enderwick is Professor of International Business at Auckland University of Technology, New Zealand.  His current research interests include competitiveness of small economies, with a special interest in emerging economies in Asia.